According to a press release issued over PRNewswire recently, top branding executives have projected some findings that are quite interesting. The insights they offer can have a profound impact on your branding strategy.
Lapel Pins - An Inexpensive and Powerful Way To Boost Your Brand
Lapel Pins Communicate Trust, Reputability and Environmental Concern
Denis Riney, Executive Vice President of FutureBrand states, "We are seeing a rise in informed consumers who are demanding to know about the company behind the brand. Is it trustworthy, reputable, environmentally friendly? We are seeing companies bringing their corporate brand forward."
Lapel pins can easily help you communicate a positive image about the issues at hand. For example, you can create lapel pins that display hands shaking and offer the slogan of "Full Disclosure - Complete Trust." Perhaps lapel pins that show a tree and stream with a statement that reads "Working To Keep Our World Clean" or "95% Recyclable Materials Used" would work well to convey a message about environmental friendliness.
Lapel Pins Help Employees "Live" Your Brand
Scott Davis, Managing Partner of Prophet offers these words on the role of employees and branding: "Employees must understand the common themes of their brand and how they fit into it. There are three phases to engaging employees in branding: hearing it, believing it and living it. It's getting employees jazzed. They must be involved at the very beginning of the process so they understand the voice of the brand and can translate it to their own area."
In order to get your employees "jazzed," create lapel pins for specific departments. Make the lapel pins applicable to how each department within your organization fits into the branding strategy.
By offering an attractive lapel pin that employees can wear with pride you accomplish two goals. First, you execute the first two of Mr. Davis' three-phase employee branding outline - hearing it and believing it. Lastly, the lapel pins help employees to visualize their role within the company in order to "live" the brand.
Lapel Pins Boost Customer Service Efforts
Cayce Blanchard, Director of Corporate Communications, Mitsubishi Electric & Electronics USA, Inc., makes this statement with regard to the importance of customer service: "We get all of the Web inquiries and complaints and respond personally and track them. It's so important to remember that we are talking to people here who want to hear a voice. That personal touch is so important."
When you are working with a customer on service issues, nothing makes the statement of "We're here to help" more than offering a tangible gift. By sending a lapel pin designed specifically for customer service purposes to the client, you're offering something that shows you've heard their complaint, you've overcome their complaint, and you'd like to offer them something for their trouble.
In today's world of emails and faxes, a personal effort to package and ship a gift makes a tremendous statement!
While lapel pins have always held a vital role in traditional branding, they are now becoming more important with issues customers are now bringing to light. In addition to creating lapel pins for product launches, new rollouts, movie premiers, grand openings, and new and improved products; consider creating lapel pins to address the current issues of the day. Your branding campaign will be much more fruitful for your efforts.
Contact us today and let us help you create a line of lapel pins that meet your specific branding needs.
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